Ariel McConnell
Digital Media Specialist
&
Graphic Designer
Hello
Here’s a Little About Me...
I am a skilled Digital Media Specialist with a dedicated focus on supporting non-profit organizations. From the early stages of my career, I recognized my unwavering passion for raising awareness and championing vital causes. Since then, I have dedicated myself to leveraging my talents and abilities to positively impact the world.
My extensive professional background encompasses a wide range of responsibilities aimed at amplifying the reach and impact of non-profit organizations, including content planning, paid advertising, website maintenance, email marketing, copywriting, video editing, and graphic design.
I invite you to explore my portfolio, which showcases my diverse range of skills in both visual design and written communication.
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Content
Logo Samples
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Bel w
o
Branding Project
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Click "menu" in the right corner to view specific content
Education
Social Media Content
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Skills
Campaign Graphics
Email Sample
One-pager
Blog writing
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Video Editing
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Integrated Marketing Communications/ Graphic Design Minor
Hood College-Frederick, Maryland
Bachelor of Arts/ May 2021
Education
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Skills
Combining insights gained from my past professional experiences and educational background, I have acquired a diverse skill set that encompasses proficiency in the following areas...
Design & Editing Software Proficiencies
I’ve created content for these platforms...
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Logo
Creations
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Logo created for L.E.E.P To College Foundation's 5th Annual College and Career Conference.
Ari's Home
Cleaning & Solutions
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Fun brand creation project.
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Hypothetical cleaning company logo.
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MLB Detroit Tigers fun logo recreation.
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Fun logo created for a project. Sweet Seed Creamery is a vegan icecream bar I hope to make come alive some day.
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Branding
Project
Description
The following section will walk you through the branding concepts of A&A Interiors (a company made up by Ariel McConnell), and its corporate Identity.
A&A Interiors is a luxury, high-end, modern contemporary furniture brand. A&A Interiors provides the look of a clean, cozy, and luxurious home to its customers. The branding concepts were carefully chosen and planned to present a luxurious, clean, modern image with the strategic use of fonts, colors, and patterns.
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Main Logo
Watermark
Alt logo
Typography
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Patterns
Color Palette
Social Media
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Campaign
#NRSM2023
#NationalRetirementSecurityMonth
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Digital
Here, I showcase graphics I crafted for a digital campaign aimed at growing the email list of one of the National Public Pension's state coalitions in Kansas. This campaign was executed on platforms like Facebook and Google Ads, targeting public employees. I also designed a banner for the email sign-up landing page.
By employing precise targeting strategies and captivating graphics, we achieved a remarkable 15% increase in the email list within just two months.
Campaign
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More Miscellaneous
Designs...
Social Media
Captions
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Description
I crafted and designed this impactful email to promote The National Public Pension Coalition's (NPPC) highly anticipated Recruitment and Retention Video release. This meticulously crafted email was meticulously tailored to captivate the recipients and compel them to engage with the video content.
With a strategic combination of persuasive copywriting and visually appealing design elements, the email served as a powerful promotional tool. It seamlessly incorporated multiple links to the video hosted on YouTube, offering recipients various options to watch and share the content easily.
writing
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Description
One-pagers serve as powerful tools for simplifying complex information and conveying it effectively.
Here is an example of a one-pager that I designed. Its purpose was to illustrate the distinctions between two retirement systems frequently compared by lawmakers.
I condensed intricate details into a concise and visually engaging format.
One-Pager
Sample
Description
In my current role, I engage in regular blog writing as a fundamental aspect of my responsibilities. Click the links to the right to delve into a selection of thought-provoking and informative articles I have written, all centered around the topic of retirement security.
Blog
Writing
Click a link :-)
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Description
Here is a video I created to commemorate Public Service Recognition Week. I aimed to capture the unwavering dedication and invaluable contributions of public servants, crafting a compelling tribute that resonates deeply. This video stands as a testament to my expertise and passion for storytelling through visual media.
Video
Edit
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Description
Here, you'll find a glimpse of a few pages from a square booklet I designed during my time at L.E.E.P To College Foundation, Inc. I was tasked with developing this booklet specifically for distribution at events targeting individuals interested in the Scholar program. My goal was to craft a resource that strikes a perfect balance between being informative and visually appealing.
{Front Cover}
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Printed
Material
Thank You
Interested in working with me?Let's connect!
Click here to connect with me on LinkedIn>>>
arielalexim@gmail.com
Description
Here I showcase my expertise in creating visually captivating and engaging designs specifically tailored for social media platforms. In this collection, you will find a diverse range of graphics that demonstrate my ability to craft compelling visual content optimized for various social media channels.
Social Media
Samples
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In the collection BELOW, you'll find graphics I created to recognize National Retirement Security Month. During this month, NPPC focuses on raising awareness about retirement INSECURITY in the United States.
I've put together various types of content, including compelling graphics and interactive polls, all designed to engage with NPPC's audience.